Fortuners blog
Practical guides for brands and restaurants: how to pick the right venues, write offers that work, and measure offline campaigns down to every scan.
Guide
Restaurant advertising
Advertising in restaurants for brands outside hospitality: in-venue formats, matching venues to your audience, approval rules, logistics and measurement.
16 min read
Creative formats
Ambient marketing from mechanism to execution: how it differs from outdoor and guerrilla, formats for local brands, permissions, measurement and a checklist.
9 min read
Creative formats
Custom fortune cookies as an advertising medium: personalisation options, what to print on the slip, production, restaurant distribution and QR measurement.
8 min read
Creative formats
Fortune cookie origin without the myths: Japanese roots and American rise, how they are made, allergens, where to buy them and how restaurants serve them free.
7 min read
For restaurants
How to increase restaurant sales with three levers (guest count, average check, visit frequency), a one-week diagnosis and a 90-day plan with clear metrics.
5 min read
Local marketing
A step-by-step local marketing strategy: pick the right districts and venues, mix online and offline channels, plan a budget and measure campaign results.
16 min read
Campaign ideas
Marketing campaign examples for local brands in 10 industries, from pilates studios to property developers: where to run them, the message, offer and metrics.
11 min read
Campaigns & measurement
Offline marketing attribution made practical: funnel metrics, QR and promo codes, attribution models, control groups and a report template for city campaigns.
7 min read
Local marketing
Word of mouth marketing without fake reviews: what is legal, which real-world moments people retell, how to set up referrals and measure what the buzz brings.
7 min read
