Advertising inside fortune cookies
Your brand inside a fortune cookie.
Advertising served with the bill in hand-picked Warsaw restaurants. Measured down to every scan.
This autumn you’ll be in great shape.
Your first class is free.
Code FORMA26.
Brand
Buys the campaign and reaches customers in hand-picked venues. Follows the results live in the panel.
Restaurant
Gets the cookies free of charge and serves them to guests with the bill.
Guest
Gets a small dessert, a fortune and an offer that fits the place they’re in right now.
How it works
The brand orders a campaign and we handle the rest: choosing venues, writing the copy, producing the cookies, deliveries and measurement. Five steps, one example: a pilates studio in Praga.
Step 1
We pick the venues your customers already visit
A pilates studio in Praga wants to reach health-conscious people who live nearby. We choose matcha cafés and breakfast bars within 20 minutes of the studio.
- Pilates studioPraga, the advertiser
- 4 matcha cafésŚródmieście, Powiśle, Praga
- 2 breakfast barsSaska Kępa, Powiśle
- 20-minute reachby bike or tram
Warsaw · 6 venues · 2,600 cookies Step 2
We write a fortune that fits the place and the brand
A matcha café guest usually cares about staying in shape. The fortune speaks to what matters to them, and right below it waits the studio’s offer. The ad doesn’t interrupt the meal; it rounds it off naturally.
On target: the right person, the right district, the right moment
Ideal target: a matcha caféPilates studio · PragaPilates PragaYour fortuneThis autumn you’ll be in great shape.
PILATES STUDIO · PRAGA
Your first class is free.
Scan and pick a time.Step 3
We produce the cookies, deliver them and keep venues stocked
The cookies, fortunes already inside, arrive from the bakery in boxes of 100. We deliver them to the venues before launch and restock every week, so no restaurant ever runs out.
- Week 0Launch6 × 200 pcs
- Week 1Restock6 × 100 pcs
- Week 2Restock6 × 100 pcs
- Week 3Restock6 × 100 pcs
Step 4
The guest opens the cookie and scans the code
After the meal, the guest cracks open the cookie, reads the fortune and scans the QR code. Their phone opens the studio’s offer straight away, with a discount code and a sign-up for the first class. Nothing to install.
Every scan and every redeemed code is counted
Served with the bill, after the mealPilates PragaOffer from your cookieYour first class is free.Pick a time for your first Pilates Reformer or Mat class. The studio is 12 minutes by tram from the café.Your codeFORMA26valid until
30 SeptemberFirst namePhone numberBook my first classCookie from Matcha Point · single-use codeStep 5
You follow the results live in the partner panel
The brand logs in to the panel and watches the campaign in real time: cookies handed out, scans, redeemed codes, each venue’s results on a map and delivery dates. No waiting for the final report.
See the panel demosample data · demo login
For brands
Your offer lands in your customer’s hand, not in an endless scroll.
Guests open the cookie after their meal, read the fortune and see your offer. You pick the venues your customers already visit. The QR code leads to a dedicated page, so every scan and every redeemed code is counted.
Request a quoteOne brand per cookie
No competing messages next to yours. Guests see your offer and nothing else.
Choose the venues, choose the audience
District, cuisine, price level and time of day describe each venue’s guests with precision.
Results you can count
A dedicated QR link and discount code for every campaign. You know how many people scanned and how many redeemed.
No extra work for your team
Copy, printing, production, deliveries and reporting are on us. You approve the design and follow the results.
Campaign examples
From the venue, through the cookie, to the customer
Three sample campaigns. Each one shows where we hand out the cookies, what the guest gets and what they see on their phone after scanning the code.
1 · Where1 · Where we hand out
Matcha cafés in Mokotów and Śródmieście
Health-conscious guests, mostly women aged 25–40, after work and at weekends.
Advertiser
Pilates studio in Praga
Looking for new clients who already invest in their health and live within 20 minutes.
2 · Fortune2 · What the guest gets
This autumn you’ll be in great shape.
Your first class is free.
Scan to claim.
- The fortune speaks to what matters to this venue’s guests.
- The offer answers that need and leads to a concrete action.
- The QR code is unique to the campaign, so every scan is counted.
Why it works: the fortune speaks to what the guest cares about, and the offer shows how to get there. The venue confirms we’re reaching the right person.
Open the offer page3 · Phone3 · What they see after scanning
30 September
Measurement
Everything that happens with your campaign, live
Every campaign has its own QR link and its own discount code, so results are counted, not estimated. In the partner panel you follow scans day by day, each venue’s results on a map, peak hours, stock levels and delivery dates. The final report arrives as a PDF.
See the panel demo
- Venues
- Each venue’s results on a map, stock levels and delivery dates.
- Scans
- Day by day and hour by hour: when and where guests reach for their phones.
- Customers
- Redeemed codes, scan-to-customer conversion and the cost of acquiring one customer.
Packages
Three campaign sizes
Every campaign is quoted individually. Everything is included: copy, printing, cookies, deliveries, panel and report.
City
recommended10,000 pcs
All of Warsaw, up to two offers
- Venues
- 25
- Duration
- 4 weeks
Custom quote
Request a quote
Network
scale25,000 pcs
Warsaw plus a second city, multiple offers
- Venues
- 50+
- Duration
- 8 weeks
Custom quote
Request a quote
- venue selection
- three fortunes to choose from
- slip design with a QR code
- cookies and printing
- deliveries and restocking
- partner panel
- final PDF report
- a dedicated campaign manager
Run a restaurant or café?
A free dessert for your guests, with no work on your side
We deliver the cookies, you serve them with the bill. The brand covers the full cost. You approve every brand before the campaign starts.
- Cookies and deliveries fully paid for by the brand
- You approve every brand before the campaign starts
- Regular restocking throughout the campaign
- A nice touch at the end of the visit that sets your venue apart
Let’s talk about your campaign or your venue
Tell us who you are. We’ll come back with a concrete proposal: venues, number of cookies, timing and price.